Ingogo created to ‘improve service’ within the taxi-industry

Joshua Cantem


Taxi booking and payment service Ingogo, which launched in 2011, is an accredited smartphone application which allows users to book from its network of about 5000 taxi drivers.

The service is popular with corporations and small to medium sized business, because it uses the largest expense management keeping system globally, Concur.

It uses a GPS system to pinpoint the passenger’s destination and locate a driver, and its fares are set by the VTSC.

The app is available on iPhone and Android.

CEO and founder Mr Petrie told The New Daily he created the business to improve the taxi industry, and the passenger and driver experience, after identifying his own “frustrating” problems.

“The whole reason why I started the business was, I was living out in Bondi, in Sydney, and I’d ring up [for a taxi] and didn’t turn up – it was an incredibly frustrating experience as a passenger,” Mr Petrie said.

“We wanted to solve that pain point for passengers, and as we started researching we realised the drivers were equally frustrated.”


Ingogo is a client of ATP Innovations, Australia’s leading business incubator. Read The New Daily for more great news.

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